JOIN US FOR

The Big Email Experiment

12 months, 12 experiments. The goal? To find out what’s working to grow your list in 2025.

You’ll also join my email list where I share irregular stories about entrepreneurship + creativity. Plus offers from time to time. Everything in The Big Email Experiment is consent-based marketing. Stay as long as you like. Leave whenever you’ve had your fill.

The Experiments

Each experiment will be run over 1 calendar month to see how well it grows the list.

Subscribers receive the results and all the juicy breakdowns.

Foundations First

  1. Checklist Freebie ✔️
  2. Personality Quiz ✔️
  3. List Swap ✔️

Build it Baby

  1. Guest Posting + Podding
  2. Paid Ads Experiment #1
  3. Referral Programme

Scale it Up

  1. Live Webinar
  2. Email Series as a Lead Magnet
  3. Collaborative Bundle
Lift Off
  1. 5-day Challenge
  2. Paid Ads Experiment #2
  3. Big Giveaway

Hi, I’m Cat Doyle – email strategist, software developer, artist + serial list builder.

Email continues to deliver a whopping $36 for every $1 spent. And with figures like that, it’s easy to see why growing your email list should still be one of your top priorities in 2025.

That’s why I’m running a 2-year experiment to find out what works to grow an email list now without a big pre-existing audience, and sharing the results with the people who join us.

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Hey, look at you all curious!

Want the inside goss on growing your email list?

Join us for the Big Email Experiment

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